Urban Music Label

Our History and Mission


Welcome to Presidential Records, a beacon of innovation and authenticity in the Southern Rap music scene. Nestled in the heart of Houston, we've carved a niche for ourselves, producing top-tier albums that resonate with fans across the globe. Our journey through the vibrant landscape of urban music has been one of passion, creativity, and relentless pursuit of excellence.

Our History and Mission

Since our establishment, Presidential Records has been at the forefront of the Southern Rap genre, championing the sounds of the South with every beat and lyric. Our mission is simple: to provide a platform for aspiring artists to showcase their talent, and to deliver music that captures the essence of Houston's rap culture. This mission has guided our every decision, from the artists we sign to the albums we release.

Our Artists

Our roster includes legendary names like Z-Ro, Lil' Keke, and H.A.W.K, whose groundbreaking albums have not only defined the sound of our label but have also shaped the Southern Rap genre as a whole. Each artist brings a unique voice and perspective, creating a rich tapestry of sounds that is undeniably Presidential Records.

Our Signature Sound

Mixing and Production

Our distinctive style of mixing and production sets us apart in the urban music label landscape. Albums like "Wreckin' 2004" by Big Hawk and Lil' KeKe exemplify our approach - a blend of gritty beats and smooth flows that capture the essence of the streets of Houston.

Innovation in Sound

We're constantly exploring new sounds and techniques to keep our music fresh and relevant. This commitment to innovation ensures that each album we release not only meets but exceeds expectations.

Introducing New Talents

At Presidential Records, we believe in nurturing new talent. Our recent releases, such as "Still Wreckin" by Lil' Keke and H.A.W.K, showcase fresh voices that are set to redefine the genre. These artists embody our commitment to the future of Southern Rap, bringing innovative sounds and compelling storytelling to the forefront.

Community Engagement

Hosting Signature Events

Our connection to the community is strengthened through events like the Block Party by Presidential Playas. These gatherings are more than just concerts; they're a celebration of the culture and music that define us.

Exclusive Merchandise

We offer a diverse range of merchandise, allowing fans to take a piece of Presidential Records with them wherever they go. Our online shop features exclusive gear that captures the spirit of our label and our artists.

Staying Connected with Fans

Engagement with our fans is key. Our website and social media channels are constantly updated with the latest news, events, and music videos, ensuring that fans have everything they need to stay in the loop.

The Impact of Urban Music Label

The urban music label scene is incredibly dynamic, with new sounds and artists emerging regularly. At Presidential Records, we're proud to be a part of this vibrant community. Our impact on the Southern Rap genre is a testament to the hard work and dedication of our artists and the team behind the scenes. We've not only contributed to the genre's growth but also helped to shape its future.

Urban music labels like ours play a crucial role in bringing diverse voices and stories to the forefront. By championing artists from various backgrounds, we create a richer, more inclusive music landscape that resonates with people from all walks of life.

Looking to the Future

As we look to the future, our focus remains on discovering and promoting new talent, evolving our sound, and deepening our connection with the community. Presidential Records is more than just an urban music label; it's a movement, a family, and a testament to the enduring power of Southern Rap.

We invite you to join us on this journey, to experience the raw energy and storytelling that define our music. With every album, event, and new artist, we write another chapter in the story of Houston's urban music landscape. Welcome to Presidential Records, where every beat tells a story, and every story is worth telling.

Introducing New Talents

What are the 4 biggest music labels?

As of my last update, the music industry is primarily dominated by what we affectionately call the "Big Four." These are Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI. Each of these juggernauts has a rich history of signing, developing, and promoting some of the world's most famous artists across various genres, including urban and Southern rap. Their expansive global networks enable them to reach audiences in every corner of the globe. It's fascinating to see how their strategies and artist rosters differ, yet they all share a common goal: to bring the music we love to as many ears as possible.

What is the urban music distributor?

In the realm of urban music, distribution plays a critical role in how music reaches listeners. Unlike traditional distributors that might focus on physical sales or mainstream digital platforms, urban music distributors often dive deep into the digital landscape, tapping into streaming services, social media platforms, and digital stores that cater specifically to urban music enthusiasts. Companies like DistroKid, Tunecore, and CD Baby are pivotal for independent labels and artists in the urban genre, offering access to major streaming platforms without the necessity of being signed to a major label. For an independent label like Presidential Records, leveraging these distributers ensures our unique sounds reach fans efficiently and allows us to focus on what we do best - creating groundbreaking music.

What label are rappers signed to?

Rappers can be signed to a variety of labels depending on their style, goals, and where they are in their careers. Emerging talents often start with independent labels because they tend to offer more creative freedom and a personal touch. Labels like ours, Presidential Records, focus on nurturing talent within a specific genre niche, such as Southern Rap, giving artists the resources and platform to refine their sound. However, as their careers progress, some artists may sign with major labels like those in the "Big Four" for broader exposure and more substantial marketing firepower. Each rapper's journey is unique, and the choice of label can significantly influence their career trajectory and the music they create.

What are the six major music labels?

Currently, the landscape of the music industry has largely consolidated into the "Big Four" music labels I mentioned earlier. However, historically, we referred to the "Big Six," which included Universal Music Group, Sony Music Entertainment, Warner Music Group, EMI, BMG, and PolyGram. Over time, mergers and acquisitions have changed the playing field, notably with Universal Music Group absorbing EMI's recording operations in 2012 and Sony acquiring BMG in 2008. These shifts reflect the industry's dynamic nature and the continuous evolution of how music is produced, distributed, and consumed globally.

How does Presidential Records define its signature sound?

At Presidential Records, our signature sound is a harmonious blend of gritty, soulful beats and compelling storytelling that captures the essence of Houston's vibrant streets. We pride ourselves on a unique style of mixing and production that sets our music apart. This involves a meticulous process of selecting beats that resonate with the soul of Southern Rap, coupled with lyrics that tell a deeper story, reflecting the triumphs, struggles, and everyday realities of life. It's this authentic representation of Southern culture and lifestyle that defines our sound. As we evolve, our commitment to innovation keeps our music fresh and relevant, ensuring that each album not only meets but exceeds the expectations of our fans and the industry.

What future directions do you see for urban music labels like Presidential Records?

The future of urban music labels, including Presidential Records, is incredibly bright and full of potential. With the rise of digital platforms and social media, we have unprecedented opportunities to reach global audiences and introduce them to the rich tapestry of Southern Rap. Our focus on nurturing new talent and embracing innovation in sound and production will continue to drive our success. We see ourselves not just as a label, but as a movement dedicated to promoting diversity and inclusivity in music. By championing voices that might otherwise be unheard, we're contributing to a more vibrant and dynamic music scene. In the coming years, we aim to deepen our community engagement, forge stronger connections with our fans, and continue to break new ground in the genre. The journey of urban music is an ever-evolving story, and we're excited to be a part of it.


  • The Recording Academy (Grammy Awards) - The official website of the Grammy Awards, highlighting excellence in the music industry and providing resources for artists and fans alike.
  • Music Business Association - A professional membership organization that advances and promotes music commerce, providing valuable insights and resources for the music industry.
  • NPR Music - A source for music news, reviews, and interviews, with a focus on a wide range of music genres and artists.
  • Billboard - A leading music publication that covers news, charts, videos, and other music-related content, offering a comprehensive view of the music industry.

We welcome your comments!